Total export volume of Yongjia’s educational toys hit 340 million RMB from January through April this year, marking a 6.91% year-on-year increase. Now entering the peak production stretch of Q2, new products and emerging market niches have become the core growth engine for local manufacturers to expand global footprint. All factories are running at full throttle to ramp up production and guarantee on-time deliveries.
Loading & Shipping Site
Dozens of 3D printers are churning out export-bound goods for Southeast Asia, the Middle East and other markets inside Huadong Play‘s production workshop. At this year’s Canton Fair, the firm debuted its 3D-printed play equipment featuring exclusive in-house IP characters and customizable modular parts, drawing heavy interest from global buyers and locking in $140,000 worth of tentative orders on-site. Its newly launched wooden-themed slides also integrate 3D-printed molded components, bringing in a steady stream of orders from Vietnam, Oman and beyond. To date, Huadong Amusement has expanded its international footprint to nearly 50 countries in 2025.
Amusement Gear Production Workshop
Despite the flood of incoming orders, Zhang Xiang, who oversees plant production at the facility, remains calm and confident: “We can finish everything with round-the-clock, 24-hour production.” More than 100 automated injection molding machines are running at full capacity, each tagged with multiple production worksheets listing clear daily output targets. Around 5,000 finished sets roll off the production lines every day for export to Germany, Australia, the U.S., Japan and other global markets.
Historically, the latter half of the year marks the off-season for the educational toy export business. In past years, roughly 40% of Beiwang’s factory equipment operated intermittently during this slow period. By contrast, shortly after kicking off Q2 this year, select production lines have already begun manufacturing goods slated for Q4 orders.
Amusement Gear Production Workshop
To break seasonal sales bottlenecks, the company has tapped into the booming global pet economy by shifting its existing manufacturing expertise into the brand-new pet toy segment. Leveraging this promising new niche, the business effectively offsets slow-season production gaps.
Its production schedule is now booked all the way through year-end. Export orders hit 80 million RMB in the first half of the year, with confirmed full-year bookings projected at 160 million RMB, a 30% year-over-year increase. According to Huang Yiming, ongoing negotiations cover production slots for next year, and the firm has even locked in firm orders slated for delivery in 2027.
Huadong Play Workshop Meanwhile, Yongjia’s educational toy manufacturers keep ramping up investments in technological innovation. At Beiwang Group, international sales rep Li Qian makes frequent rounds across the production floor every day. Just following up on shipments and tracking production progress adds up to over 30,000 steps within the factory. He has roughly 70,000 to 80,000 product sets due for full shipment by late July. “We’re extremely swamped amid this busy period,” he notes. Huang Yiming, the company’s foreign trade manager, jokes that the business may need to arrange on-site mobility vehicles for factory floor visits going forward.
Powered by cuttingedge technologies and emerging market niches, local traditional educational toy makers take proactive transformation. The mature industry gains fresh vitality while its global market reach keeps expanding.
